If you are a business owner, chances are you have a blog on your website. Blogs are a great way to keep consumers interested in your brand while actively providing them with free information designed to solve problems or help them achieve their goals. The result of these interactions is more sales, social proof, and engagement across the board.
Research shows that once you publish 24-51 blog posts on your website, you can expect an increase in traffic of around 30%. The reason for this boost is simple: the more content you have available, the more likely you are to connect with your customers. Additionally, businesses that blog see an average of 55% more traffic than businesses that don’t.
You might not realize it, but the benefits of your blog posts don’t have to end once you hit publish. There are many great ways to repurpose your blog content for better engagement.
Let’s take a look at six ways you can start reusing your content today.
1. Refresh your drip campaign.
First, we’ll explore ways to incorporate your blog content into your email marketing campaign. Email marketing is, without a doubt, one of the best ways to grow your business. On average, marketers see a 4,400% ROI with their promotional emails. So there is no doubt that certain segments of your audience are interested in reading your content.
Start by organizing lists to email your subscribers based on their interests or behavior on your site. For example, if you have an online gardening store, you might want to create lists of vegetable crops to send to people who have expressed an interest in the topic. Delivering relevant content to your audience at the right time is essential for building relationships and trust.
Your second option is a bit more detailed but useful for improving sales and clicks. Go through one of your most popular blog posts and create a drip campaign that relays information in a conversational and informal way. If you’ve researched your target audience, your email message should resonate with subscribers just like your blog posts.
A drip campaign is a series of emails designed to get people interested in what you have to say and your product selection. Most campaigns end with a special promotion or call to action that invites a sale. Your strategy might have a different endgame, but you can use your blog posts to create trustworthy and engaging emails.
2. Create a brand new main magnet.
Master magnets are pieces of content that you give to consumers in return for signing up to your email list. In many cases, your main magnet will include some or most of your blog content, depending on what type you are creating for your business.
For example, you can create an infographic that compiles statistics from all of your most popular posts. This content might help someone who wants to do some research but doesn’t know where to start.
Another smart way to use your blog posts in a main magnet is to create an ultimate guide. Let’s say you own an email marketing business. You can create a tutorial for beginners with all of your relevant posts transcribed into an eBook or guide. Again, this is useful when someone first finds your website and needs more information.
You can also use a learning management system to create a class for people who are new to your product or want a guide to the industry as a whole. You can choose to make these courses free or paid, but it’s certainly worth considering: LMS business is expected to be worth $ 22.4 billion by 2023.
Our next tip does not in any way involve you tampering with your original blog post. Many companies have decided to add what is called a slideshow to their website. These decks display all of the most popular blog content, regardless of which page the consumer is on.
This tool can help you reuse your blog content by showing your audience articles they didn’t know existed right on your homepage. When someone first comes to your website, they will be able to see all of the most popular posts and pages on your site. Depending on the relevance of the content to their lives, they will feel inclined to engage and share your posts.
Creating customer personas can help you create better blog content to promote through your slideshow. If you’ve recently published a new product or service, you can write about the benefits of using that service and include it as a featured post on your slideshow.
4. Partnership with other companies.
The rapid growth of the online business world has taught us a lot about marketing. One of those lessons is about the benefits of working with other companies. Certainly, companies have established partnerships before the Internet, but never on this scale. More companies are now available for partnerships than ever before.
If you want to reuse your blog content, you may want to consider partnering with other businesses in your industry. Let’s go back to the fictitious email marketing company we mentioned earlier: the owner of this company would likely look for a hosting company, form builder, or thematic website for partnership opportunities.
You can offer to host some of the previously published content from your partner companies as Featured Posts if they are willing to do the same for you. This tip will help you drive more traffic to your website and increase brand awareness by exposing your content to a new audience.
5. Host live events.
You may have already hosted live events where you engage with your audience. These events are great for brand engagement and confidence. But you can add even more value to your audience by inviting them to talk to you live about the posts you’ve published.
You can host a weekly hour-long event where you explain to your social media followers why you wrote your post, give any additional tips you may have, and give your audience a voice. Allowing people to ask questions and provide informed answers will help you get consumers on your side.
When you base your live events on existing content, you give people a reason to visit your website, talk to you on social media, and check out your future content. You can take this tip to the next level by hosting an Ask Me Anything (AMA) event on your profile. Tell your fans to read your blog posts and ask questions they want you answered. This small activity will go a long way in improving customer engagement and your sales.
As you can see, there are plenty of ways to get the most out of your blog posts. You don’t have to just click the post button and share your post once on social media. Start using these tips today to get more people interested in your brand and what you have to say.