Axalta’s Color Block blog features an award-winning author’s take on red



GLEN MILLS, PA – (COMMERCIAL THREAD) – Axalta Coating Systems, one of the world’s leading manufacturers of liquid and powder coatings, has a new position on its Color block blog titled, Radiant red from head to toe puts on a fabulous show which explains how travel writer Kimberley Lovato came to terms with her own radiant red hair, a color that also happens to be Axalta’s 2015 car color of the year.

Lovato spoke with Lisa Miree-Luke, Axalta’s Corporate Affairs Manager for North America, to discuss how she’s learned to accept and love the role the color red plays in her life. It hasn’t always been easy for Lovato who was often teased about her shiny red hair while growing up in Los Angeles, a city that didn’t seem to have a lot of redheads, but she was able to embark on a discovery trip which includes a trip to Ireland. You can read his experience in his essay titled, Pretty red on the emerald island.

“Kimberley is a thoughtful writer whose unique perspective really stands out in her writing,” said Miree-Luke. “His stories of empowerment and self-discovery are inspiring in a way that anyone can relate to. We are excited to show the impact of radiant red not only on the auto industry, but also on the world. ‘human experience.

To read Miree-Luke’s post, visit
and find out more about Axalta’s Automotive Color of the Year visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From OEM light vehicles, commercial vehicles and refinishing applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and allow the materials we coat to last longer. With over 145 years of experience in the coatings industry, Axalta’s over 12,000 employees continue to find ways to better serve our more than 120,000 customers in over 130 countries every day with the best coatings, application systems and technologies. For more information visit
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