Blog: Sparks flying – Maruti’s imminent entry into EV space

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Posted on 12 Dec. 2021 09:00:00

When Maruti finally connects to EV racing, sparks will fly.

Maruti may be conspicuously absent from the electric vehicle race right now, but once he begins to introduce all-electric models around 2025, he will become a dominant force.

Given the craze around electric mobility, it’s a surprise to see Maruti give electric vehicles a tough pass. The country’s largest automaker believes the industry should research hybrids first and believes electric vehicles are currently not viable. Plus, he says he won’t launch an EV, maybe only in 2025. And while the government thinks India’s EV market share will be 30% by 2030, Maruti thinks it won’t. would be only 8-10%.

So, while others have ambitious plans for mass electric vehicles, Maruti’s almost callous attitude seems surprising. But it’s a bit of posture. Maruti has big electric vehicle projects and when it finally launches them, the company will become a dominant force, albeit lagging behind in the segment, with key strengths in three areas that pose major challenges for businesses. electric vehicles.

The first is the cost. Even with subsidies, EVs are expensive. But Maruti is brutal at controlling costs and will undoubtedly do so with his electric vehicle projects as well. In this vein, while others are currently importing batteries – a major component of the cost of electric vehicles – Maruti Suzuki has already started work on its own battery factory in Gujarat, which will be the first factory to manufacture lithium cells – ion of the country.

Then comes the weight. This undermines the already limited range, and automakers are challenged to keep an EV’s weight low. The big advantage of Maruti is that lightness is part of its DNA. The new Celerio is lighter than its predecessor and at 800 kg it weighs only 35 kg compared to a Tata Nano; the current Swift weighs 125 kg less than the first generation model. Years ago he launched his “gram strategy”, where he asked suppliers to reduce the weight of each component by at least 1 gram. This is the emphasis on weight reduction at Maruti, so if anyone can keep an EV on a diet, it will be Maruti.

Finally, another big EV challenge is the platform. Given the disparate nature of its powertrain, electric vehicles ideally need a new base platform optimized for their needs. However, in an effort to quickly enter the race and keep costs under control, many models are converted from conventional internal combustion models and therefore have constraints such as the need for a separate battery or a low battery. ground clearance, thanks to a limited space under the floor. . Maruti, however, will not face these constraints, because rather than modifying an existing platform, it is developing a new EV platform. All of these techniques will ensure that when Maruti enters EV space sparks will fly. Oh, and did I mention they have Toyota as a partner.

What do you expect from Maruti in terms of electrification? Let us know in the comments below.

Also see:

Maruti Suzuki: Cannot depend solely on EV subsidies, we must reduce acquisition costs

CNG bullish as electric vehicle penetration in India is very low: head of Maruti Suzuki

Why Maruti is betting on hybrids, CNG instead of EVs

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