Chewy’s entry into non-veterinary services, such as boarding, grooming, and puppy rearing, is not about if, corn when, wrote company officials in a letter to shareholders.
“Although we haven’t made any announcements yet on… non-veterinary services and international expansion… both remain questions of ‘when’ and not ‘if’,” the letter said.
Chewy CEO Sumit Singh briefly addressed the company’s plans during the company’s third quarter 2021 earnings call on December 9. Although details are scarce, Singh said Chewy would not have to prepare his company and teams to enter the non-veterinary pet care services market from scratch.
“We are creating a scalable and dynamic platform that allows us to reach customers,” he said. “This is not a new net effort on our part, and it is a matter of focus and prioritization.”
The company’s approach to non-veterinary pet services seems similar to its business in pet insurance.
Last week, Chewy revealed its partnership with Trupanion to bring an exclusive line of pet health and wellness insurance plans to over 20 million Chewy customers. By partnering with Trupanion, Chewy will be able to leverage Trupanion’s patented software to pay vets directly, reducing personal expenses and increasing access to care, officials said.
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Although Chewy did not disclose more details about the partnership, Singh briefly touched on the subject during the call.
“We basically provide the customer base and the platform, and Trupanion underwrites the policies,” he said.
A comparable partnership in the grooming, boarding or training industries could be just the boost the online retailer needs to successfully enter the non-veterinary pet services market.
Now that we know that Chewy plans to expand into pet services, all we can do is wait and see exactly how the online retailer takes on this new venture.