In February 2021, the jewelry industry in the United States sold jewelry worth nearly $ 3.4 billion, according to a report by Statistical. Certainly the United States offers a pool of opportunities for jewelry businesses to thrive. However, great results come to those who improvise.
With over 290 million smartphone users in the United States alone, it won’t be wrong to say that people prefer ease of access. A carefully planned and designed online jewelry store app can do the same for them.
In this blog, we discuss some of the highlights to discover and consider while targeting the jewelry industry through a mobile app.
State of the US jewelry market from January 2017 to May 2021
Mobile app can help spark jewelry sales
Mobile application development has been in the buzz ever since it was introduced to the world. An online jewelry shopping app can help buyers browse through jewelry before making a purchase. Here are a number of ways an app can help:
With over 290 million people in the United States using smartphones, your business can have a great chance of getting the right exposure, just when it needs it.
An online jewelry app can give your store immense reach to a wider audience. By publishing your mobile application on the App Store and Play store, your potential to reach customers will increase dramatically. More reach means more popularity and therefore more sales for your business.
Online jewelry shopping app helps to establish a brand profitably. It helps build a brand, sell your products, keep customers close, and the app development process doesn’t break the bank.
Additionally, by appropriately branding your app with the target audience, you can build brand awareness and encourage certain sales or even footfall to your physical store.
A mobile app for your jewelry business can help you serve as a catalog where you can list your products and promote them to the target audience. Jewelry is believed to hold a special place in the heart of its owner. Therefore, having to invest in developing an app that helps you display your work with the best-selected designs for your clients makes the trip all the more satisfying for the client.
Increased return on investment
Studies suggest that nearly 90% of mobile Internet time is spent on mobile applications.
This indicates how people prefer to use the apps on the websites on their smartphones.
The personalization of parts can play an important role in making customers feel satisfied with the products they buy. A jewelry app can help generate more business, more sales, and better returns.
Present jewelry on a mobile application
The jewelry app development company you choose should create an admin panel and a user panel. If you have multiple stores in different locations, a delivery panel can help as well.
A user panel must have the following characteristics:
Connection / Registration:
Login allows users to log into the jewelry shopping app with their credentials, such as email or Facebook, to create a profile on your app. The profile helps users to access information such as order history, products received and monetary transactions made by them.
Add to wishlist / add to cart:
Users can select the ornaments and add them to their wishlist. Then if they want to buy, they can add it to the cart and go through the checkout process.
Jewelry stores with multiple stores can integrate a “store locator” feature to help their customers reach their store using GPS.
Personalization and communication:
The personalization feature allows users to add / remove / edit / rearrange the ornaments according to their needs.
Users can place / cancel / reorder / schedule their orders as well as the corresponding tracking options.
Notes / Reviews and Customer Satisfaction:
Customer feedback through ratings and reviews can help you improve the app and the overall quality of the business.
On the admin panel, include the following features:
Create / manage a jewelry catalog:
The application may have a feature that allows the admin to create catalogs to categorize various products.
Manage alerts and notifications:
With a mobile app, business owners can promote their business within the app through advertisements. Users can get the latest product notification, on-the-go delivery notifications through the app. These notifications can also generate invoices or receipts and emails for the customer.
Scan barcodes to add / remove the product:
If a product has been sold, the admin can update its status in the catalog by scanning the barcode attached to each product in the store.
It should be easy for the customer to see different shipping options, as not having a clear idea can cause you to lose potential leads and convert them to sales.
History and reports:
Admin should be able to get all history such as orders placed / canceled / reordered / rescheduled etc. on a personalized dashboard to get a quick overview of the data without much hassle.
Integration of the payment gateway:
Safe and secure payment gateways help users pay securely. Payment gateways allow multiple gateways such as credit or debit card payment, net banking, cash on delivery, etc. Integrate secure payment gateways so that it can generate your international monetary transactions.
Additional Jewelry App Development Features:
Features such as AR / VR on your app can improve customers’ purchasing decisions.
AR / VR is an emerging technology and can do wonders if used in the right direction.
Considering the budget, you can use this feature for a great user experience. With AR / VR, customers can virtually see what the ornament looks like on them, or adapt them. They can make choices with one click and make sure decision without wasting a lot of time.
This feature is a boon as it guarantees increased sales and income.
You can also subscribe to bandwidth management software with your server, to have more control over how data transfer is handled. If the bandwidth is not and controlled, you run the risk of experiencing poor network performance resulting in loss of target leads.
Plus, opt for a feature that defines metrics and creates pre- and post-sales reports for deeper insight into customer products and buying behavior.
Read also: How AI and IoT will transform your business
Choose the best jewelry buying app development company
As the competition is fierce among mobile app development companies, business owners need to choose a jewelry app developer or company who understands their business and their customers to make sound decisions.
Therefore, it is advisable to go through their wallet before calling it a deal. A crucial aspect is the quality of the photos. Your jewelry application development company should display high quality images in the app because your business depends on a good representation of the ornament.
Additionally, it is crucial to know whether the company favors no-code or core application development practices.
While code-free applications can open up an “easy way out,” they come with a huge pool of drawbacks that can make them the wrong choice for your business.
For example, a mobile application without a code will not have customization options; jewelry app developers cannot fully control it. Various items may need to be purchased even after owning the model; Additionally, code-free applications are built using different models and platforms that do not always follow specific development standards.
As a result, hiring the right talent to run your app without code can be a challenge, as not all major development companies may be familiar with the specific platform your app uses.
Such challenges do not exist when a qualified development company like Appinventiv takes over your mobile app development project from scratch.
Read also: Explained: The supremacy of custom app development
Cost for the development of a jewelry application
A basic android application to sell jewelry with basic functions and features can cost around $ 50 to $ 70 per hour.
To estimate the cost of developing a jewelry application, you need to consider factors such as the platform your business will be on, the e-commerce application or the functionality of the website, and the technology stack to use. These aspects can give a rough idea of the cost which can be increased or decreased depending on other factors.
Mobile apps generate quick sales in many cases. Application operation and profit generation are supported when your business has an application in place. So the success of your online jewelry business can be much more important and hassle-free.
DIRECTOR & CO-FOUNDER
Looking for strategic sessions?
Let us fully understand your business and help you
strategies your digital product.