Google shares preview of new ad features

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Google shares a preview of new advertising features it will announce during Google Marketing Live on May 24.

These features represent what the Google Ads team has been working on in the first months of 2022.

Advertisers can look forward to enhancing their marketing efforts with these upcoming additions to Google Ads.

Improvements to responsive display ads

Google’s responsive display ads, which adapt ad creative to different ad unit sizes, are updated.

Mobile arrangements

All-new mobile-first layouts for responsive display ads will accommodate any portrait image or video element.

Image credit: Think with Google, May 2022.

Responsive display ads are able to automatically generate a video from a static creative. This will allow advertisers to access full-screen mobile ad inventory when mobile-focused layouts become available.

machine learning

The whole process of generating ads suitable for different formats and device types is speeding up thanks to machine learning.

In a blog post, Google explains what machine learning will bring to responsive display ads:

“Using machine learning to speed up the design and iteration process, you can deliver engaging display ads faster than ever before. Simply put, upload a few images, videos, and headlines, and we’ll automatically create and test combinations. visually stunning ads that fit millions of possible ad placements and most importantly deliver results.

Google’s tests show that advertisers see twice as many conversions, on average, when they add a responsive display ad to an ad group with a static display ad.

Image cropping

Google Ads will use machine learning to deframe images in product ads.

Image dropout seamlessly enlarges available fill-in images so you don’t end up with white borders.

An example of product ads with and without image removal is shown below:

Google shares preview of new ad featuresImage credit: Think with Google, May 2022.

This will be an automatic upgrade, which means no manual changes are required from advertisers.

More information about the improvements to responsive display ads will be revealed during Google Marketing Live on May 24.

Creative Inspiration Center

Available now, Google has developed a home on the web to seek inspiration for creative advertising.

Google has collected some of the most successful creative elements from Google Ads and showcased them in a new Creative Inspiration Hub.

Here you’ll find real-life examples of ads that have worked for businesses in Discovery, Display, Apps, and YouTube campaigns.

Google hopes this will help you find ways to take your campaigns even further.


Source: Think with Google

Feature image: Javier Brosch/Shutterstock

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