As a blogger, one of your main goals is to grow your audience and establish your brand, but the competition is fierce, with millions of websites having the same goal.
This is why search engine optimization (or SEO) is crucial and, of course, building backlinks.
When an authoritative website links to your page, it not only promotes traffic, but it also signals to Google that your content is likely valuable, resulting in higher rankings.
So how do you get the word out? While there are a lot of things that go into a successful blog, the key is to treat it like a business.
This means that you will have to invest the time, effort, and patience to build high quality backlinks before you reap the rewards. Here are some of the best ways to help you achieve this.
Create unique and amazing content
With thousands of blog posts posted every day, your content must stand out to earn a quality backlink. Why should a credible website feature your blog? What unique value does your content bring? What problems does it solve?
Also consider the format of your content – people love information that’s easy to read and bite-sized. They also like:
- “X ways to …”
- Best tips
- Ultimate Guides
Plus, your website itself needs to be top notch. No reputable domain will risk linking to a poorly designed, difficult to navigate, broken or outdated site.
Guest post on high authority sites
This popular strategy, when executed well, can dramatically increase your search rankings.
Usually, in exchange for a brilliant guest post, a website will give you the option of including a link to your own. However, the biggest challenge with this method is find sites that accept guest posts.
One way to do this is to search [Your chosen topic] and:
- “write for us”
- inurl: contribute
- “Guest post”
You will need to filter the poor quality results with a domain analysis tool. The higher the Domain Authority (or DA), the better.
Then follow the instructions and submit your post, but remember that a high DA site will only accept great, actionable, and relevant content.
Find broken links and outdated resources
Although this method is somewhat advanced, it remains one of the best ways to build quality backlinks. The nature of the Internet means that things are constantly changing. Sometimes old or expired content is left behind, resulting in broken links and the infamous “404 error”.
These contribute to a bad user experience, so webmasters don’t like them. Nonetheless, you can still find plenty of it to use to your advantage.
First of all, you will need a tool like Check my links to detect broken links. Then find high DA sites in your niche that have a lot of outbound links. The more external links a page has, the better your chances of finding dead ones.
A common method is to search for “keyword” +
- “Useful resources”
- “Useful resources”
- inurl: resources
- intitle: links
Once you’ve identified the broken links, you can notify the site owner and kindly suggest that they replace it with your own. Remember that your content must match the dead link; otherwise, there is not much motivation.
This method also works for irrelevant and obsolete resources. While this is not always effective, a webmaster is happy to help most of the time, because in reality, you are doing them a favor as well.
Other ways to build quality backlinks
Here is a quick list of other popular methods:
Create infographics on trending topics in your niche
It involves finding hot topics in your industry and creating a visually appealing infographic. These are highly shareable and can attract a lot of views, and possibly lead to backlinks.
If there is a service or product that you love, why not contact the supplier and ask if you can write a testimonial? It’s a fantastic way to build quality backlinks to your blog.
Use social media to build relationships
Ultimately, building backlinks is all about building strong relationships. So interact with influencers, appear on vlogs or podcasts, and comment on other sites to gain popularity.
Build your way
Backlinking is crucial to growing your audience and establishing yourself. Popular ways to do this include posting guests and identifying broken links. However, you can also create infographics or write testimonials while using social media to build lasting relationships.
As long as the content on your blog is outstanding and original, and your website is user-friendly and pristine, you can push your way up the rankings with quality backlinks.