In my previous post, I wrote about how LinkedIn convinced powerful influencers to create content. I was curious about LinkedIn’s influencer program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I’m not a LinkedIn insider or have access to a source there, I knew getting an answer would be a challenge. So I turned to my social media which led me to the answer and ultimately to a full blog post.
As you can see from this article, most of the content was user generated. All I did was weave user responses into a story.
Using replies on Quora resolves common objections anyone may have to blogging, “I don’t know what to blog about” and “I don’t have enough to say.” All you have to do is ask a question and wait for the answers. You can turn the responses into talking points for your next blog post, or like in my sample post, you can quote Quora users directly.
The steps outlined here can work on any Q&A site, but Quora is unique in its user base and ability to allow you to contact an expert directly.
In the following example, I asked a question related to SEO.
Ask the question
Start by asking a question. Make sure it’s clear, grammatically correct and specific.
You will also need to make sure that your question is unique. Otherwise, you will not get any answer, will be redirected to a similar question, the question will be deleted or moved to another thread.
Make sure the question is class correctly. This way, subscribers of certain topics will be able to see it in their Quora feed.
Once you have posted your question, you will have the option to invite Quorans to provide answers. At this point, you will need to sort the suggested users and invite only those who match these criteria:
– Have many answers in the category in which your question is located
– Good response rate
– Cost – are they free to apply or will it cost you credits
Most of the time, I quickly scroll through the suggested list and only invite a handful of Quorans based on my criteria above. A better way to seek expert help is to invite them one by one.
If you know who the experts are, search for them by name:
If you can’t find experts, head to the categories your question is listed in and find active users, especially those with high upvotes.
For my sample question, I entered SEO, PPC, and Copywriting categories. I was able to identify experts within each category and invited them all to answer my question. My invitations were sent to a total of 50 people. Two days later, I received 10 responses. Take a Look: How to Identify Keywords with Purchase Intent
What to do with the answers
In addition to learning from the experts, share what you have learned with your networks or post the question and answers on your blog via the “Share” link.
Another way to use the responses is to educate yourself and help you write your next epic blog post. This is crowdsourced content that you can use in your own writing. Take a look at my previous blog post on how I used Quora Answers to create a full blog post.
Show respect and give credit
Before you start posting your questions and soliciting answers, there are some rules you should follow. Remember, respondents provide you with free content – so respect the time and effort someone gives to help you out. As mentioned earlier, use the responses to inform the content of your blog post. Don’t claim them as your own. Give credit or link to the original source. Use the answers to create a compelling story.
Writing a blog post can seem like a daunting task, but it doesn’t have to be. There is no shortage of online idea generators, forums, and research tools to help you find ideas and content. In research, social networks or forums, all you need to do is ask a question.
Read Now: 10 Tools To Help You Generate Content Ideas