HypeFactory has listed the top three new Instagram features that can improve social media marketing strategy in 2022


HypeFactory, a global influencer marketing agency, has listed top social media features that can help improve a business’s marketing strategy.

LONDON, UK, March 23, 2022 /EINPresswire.com/ — In November 2021, HypeFactory launched HypeMatrix to closely monitor recent changes in the world of social media. Although several new features have been launched recently across all social media platforms, Instagram has been constantly in the spotlight due to its increased competition with TikTok.

HypeFactory compiled feedback from influencer marketing experts and based on their insights identified three new social media features on Instagram that have already changed the social media marketing landscape.

Feature #1: Links to Stories

Being a visual platform first, Instagram was originally designed as an image sharing application, but as the variety of social media platforms increases so do the expectations of users. Today, Instagram has over a billion monthly active users and has to compete with new channels that emerge regularly.

For a long time, Instagram users have been limited in how they can share external links on the platform. Linktree, which was established in 2016, took the Instagram world by storm by allowing content creators and brands to use multiple links in their profile descriptions.

Although Linktree was a step forward in making Instagram link-friendly, only users with more than 10,000 followers were allowed to add links to their stories. This policy has excluded a large number of nano-influencers and small businesses that do not have a lot of followers.

In the last quarter of 2021, Instagram released the Stories links feature for all users, which not only makes it easier to share images and videos on the platform, but also to refer followers to different websites. . For example, marketers can now promote their blog posts directly on Instagram without using Linktree.

Feature #2: Collaborations

Instagram has also embraced its social aspect.

Since influencer marketing has become more and more popular, there are an increasing number of partnerships and collaborations between influencers and brands. This growing interest in influencer marketing is an opportunity for social media platforms to become a facilitator between two parties.

Collabs is an Instagram feature that allows influencers/brands to co-create a feed post or reel. A co-authored article appears on both profiles, which opens many new doors for marketers.

For example, brands and influencers can now reach more Instagram users without paid promotion by leveraging tracking from both accounts. Collabs are also a simple way to announce a partnership or new collaborative project with another brand or influencer.

Feature #3: Add Yours

Add Yours is a relatively new addition to Instagram’s marketing toolkit.

It’s like a snowball effect: a user writes a prompt (like “A fun fact I learned today”) and shares it in their Story with an image or video. If other users click on this prompt, they will see a list of everyone who has contributed to this prompt with their fun facts.

This feature makes Instagram content more interactive and shareable. It also allows marketers to challenge and set new trends. For example, if this feature is incorporated into a marketing campaign, it can increase brand visibility and also spark conversations.

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