If you’ve ever experienced the joys of industry conferences, you know the formula: have lots of experts form panels, bring lots of people in costume into a building, and circulate an agenda that attendants can. Choose. the sessions that interest them.
HubSpot Inbound 2021 had similar elements in a virtual format: panelists, calendars, and plenty of guests – albeit wrapped in blankets in the comfort of their own homes. Yet, this is where the similarities end.
The sessions were very engaging, showcasing useful tools and tips for inbound marketers. However, the piece of resistance is the latest features from HubSpot. As if the platform isn’t wonderful enough, these new components will help both your team and your clients get things done much more efficiently.
How? ‘Or’ What? Glad you asked!
What is the entrance?
Inbound is a three-day conference where attendees can take advantage of HubSpot’s product update announcements, attend presentations by renowned speakers, and take notes on industry trends. Even with the post-COVID-19 virtual format, interactive options were available, such as submitting questions to panelists via chat or joining a meeting so you could mingle and network with other guests.
Another cool feature that made this virtual event unique was that you could contact other attendees in the networking tab, either by starting a chat window or following on social media. And each name tag had the participant’s name and pronouns, so you could start off on the right foot.
And if you happened to miss an event that interested you (or want to revisit ideas for your next marketing campaign), you can always watch it on demand.
But back to those HubSpot features. Just when you think the platform is a all-in-one solution for your CRM, sales, marketing and customer service needs, they come up with new ideas that prove that there is always room for improvement.
What are the latest features of HubSpot?
If you’re not familiar with HubSpot, we’ve got plenty of content to keep you occupied. At Bluleadz, we love to stuff ourselves with poetry their customer relationship management (CRM), how to drive website migration, Marketing center, sales engagement tools, software integrations, and one a myriad of other uses. But since this blog is about Inbound 2021, let’s take a look at the latest features:
New administration tools
The new HubSpot admin tools come with a recommended list of permissions, depending on the role of each team member. Just revise and agree or adjust with a few clicks. You can also monitor user activity, such as login history, access, security activity, and exported content.
Additionally, you can manage your account by inviting more users and / or giving access to team members for easier collaboration. And if your business has unique features, now you have more customization options, such as custom objects and layouts, and sandboxes, which are explained in more detail below.
Service Center Customer Portal
Raise your hand if you like answering repetitive customer questions! And be careful, we don’t hit customers. When you pay for a service, it’s only natural to want to know its status. Well, the HubSpot Service Hub Customer Portal makes life a lot easier for your team and customers.
Creating customer portals, you let them get their information when they need it. They will have access to the status of the project, view and manage support tickets, browse through database, and keep track of every communication in a centralized location.
Branding is also a snap with the Customer Portal, as HubSpot gives you the ability to customize them with your logo and colors. And because they make everything easy, the feature also comes with tutorials on how to set up a portal, as well as how to create articles for your knowledge base.
Well. This is a feature you probably wish you had existed before. How many times have you made a purchase from a business, only to find it easier to locate the holy grail than to make a payment?
Despite the fact that we are more than two decades away from the new millennium, old-school companies apparently don’t know much about the client experience.
HubSpot payment function is built natively within the platform, and it’s so easy to include a secure payment link in all customer communications, including quotes, live chats, and emails. Now there is a little caveat, readers of the world. At the moment, it is only available in the United States. But do not worry. It should only be a matter of time.
You can also configure it to receive recurring payments and accept different forms of payment. It also makes it easier to provide a good customer experience, since all transaction histories will be located in the contact’s CRM file.
One of the most effective ways to increase customer satisfaction is to make them feel heard and valued. New to HubSpot custom survey tools offer a wide range of templates and customization options to ensure they match your specific business needs.
Once you’ve created the surveys, they’re easily shareable, and you can collect the data to analyze the information with your team. And if you feel that you are too busy running your business to offer a personalized survey, you can use one of the promoter’s net score (NPS), Customer Effort Score (CES) or customer satisfaction surveys (CSAT).
As you can see, HubSpot makes it easy pave the way for satisfied customers.
Over 50 data sync integrations
Find me a company that only uses one software product, and I’ll show you a bridge in Brooklyn to sell you. HubSpot understands that you are already using other platforms to help you run your business more efficiently.
That’s why, throughout 2021, HubSpot makes it easy for you to interconnect all of your apps with their platform – no coding knowledge required. You can browse the HubSpot App Marketplace to find all the tools you are already using, such as Selling power, Soft, Hotjar, and Shopify, to only cite a few.
You can also use filters to synchronize only certain parts of your databases, and you can choose to perform a one-way or two-way synchronization.
Custom report generator
Collecting data is all well and good – in fact, it’s crucial – to identify trends within your business. If something works, you keep doing what you are doing. If there are recurring problems, you want to know what they are, why they are happening, and devise strategies to resolve them.
However, the information you collect is only useful if you are able to understand it. HubSpot custom report generator lets you set it up in a way that makes sense to you and provides guidance so that you only collect what’s relevant – making sure your data has a purpose related to what you’re analyzing. It also allows team members to easily access it when they need it.
Sandboxes for corporate clients
Say you want to try something new: process, marketing automation, software integrations, web pages, or custom objects, for example. You’re not really sure if you stick to it until you’ve tested it first. HubSpot Enterprise customers will be able to try such iterations without changing their current HubSpot configuration.
This feature is available through HubSpot’s sandbox software, and it lets you see how something you want to try would impact your workflows before you upload it.
Why are the new HubSpot features important?
All of these features are remarkable for obvious reasons:
- They streamline processes.
- They improve the customer experience.
- They make it easier for your employees.
And above all, they allow your services to be more customer focused. Ultimately, no matter how wonderful your products or services are, it’s how customers feel when they interact with your business that determines whether you will achieve lasting success.
You have worked very hard to get to where you are. HubSpot’s latest features make it much more manageable to maintain your profitability and help you grow.