TNL Media Group announces the acquisition of iCook, symbolizing its entry into e-commerce as well as a giant addition to the group’s apps and paid subscriptions business


TAIPEI, Taiwan (September 13, 2022) – TNL Media Group, a Taiwan-based independent multilingual media and data platform, officially announces the acquisition of iCook, the leading food and recipe media. Along with increasing the scale of readership and new products that can be offered to readers, this acquisition symbolizes a critical next step in rapidly expanding the group’s existing paid subscription business and entry into e-commerce services.

With seven million monthly unique visitor (MUV) readers, this integration will bring the total number of TNL Group readers to nearly 25 million MUVs and nearly 100 million page views per month. iCook also has one of the largest app downloads among media brands, at over six million, as well as one of the largest paid subscriber bases of nearly 15,000. Combined with the recent launch of TNL Group’s existing paid content and subscription businesses like TNL+ and INSIDE paid content, TNL will now have one of the largest paid subscription bases in the region. The group intends to begin to fully integrate the subscription and paid subscription business.

Additionally, iCook also operates one of the largest food lifestyle e-commerce sites with a very loyal customer base. Due to the pandemic situation in recent years, their GMV (Gross Merchandise Volume) has increased by 40% per year. TNL Group also intends to use iCook’s experiences to integrate their current e-commerce services with other appropriate media brands within the group while strictly adhering to the original founding principles of independent non-biased media. political or corporate and a clear separation between editorial content and advertising. .

TNL intends to connect this new addition of app transaction, membership and e-commerce data to the group’s other existing digital products and services. This will significantly enhance the group’s data analytics capabilities, unify data across all media brands and also connect to data sources from the group’s mobile advertising technology company Ad2iction, their market research company on big data TNL Research and their company AI CDP and data exchange DaEX. to provide more accurate digital services to their readers and customers.

Joey Chung, CEO and co-founder of TNL, said joining iCook symbolizes putting in place one of the group’s major missing pieces. “Over the past few years, we have actively sought out the right content partner to deliver strong, high-quality content to female readers. With 80% of their readership female and key decision makers within the family, we are extremely excited to deliver this new content product to our users. It also allows us to complete the remaining missing pieces of our first-party digital services and data analytics puzzle: e-commerce services and transaction data, while transforming the group so that it now has a large business of paying subscribers.”

Mario Yang, Chief Content Officer and Co-Founder of TNL Group, said, “iCook’s founders, Fox and Richard, and their team have created a very strong brand with a very loyal readership as well as a very strong content and services business. success that can perfectly complement existing LNP brands. In return, TNL looks forward to assisting iCook’s direct media sales, social media expansion, new video and audio product launches as well as giving greater international exposure. We have known Fox and Richard personally for many years and look forward to welcoming iCook as the ninth media brand within TNL Group.

Fox Hsiao, co-founder and CEO of iCook: Our first startup “INSIDE” was also acquired by TNL Group about 4 years ago, so we know Joey and Mario well. Over the past 4 years, we have all witnessed the great synergy that helps “INSIDE” become a stronger and more profitable brand. As the industry shifts from Web 2.0 to Web3, I believe this will be the next trend for startups in Taiwan to work together. By joining TNL Group, it will create more opportunities not only for iCook, but also for various aspects within TNL Group. iCook has been around for 11 years, and we’re excited and looking forward to exploring new, uncharted territory over the next decade.

With the addition of iCook, these new content and services will in turn be key future revenue drivers and allow independent media and their editorial team to continue to grow their positive influence without interference, while enabling the optimization of new data-related products and services. . From content to martech, agency services, internal AI-powered CDP engine, and now finishing the customer journey by connecting transaction data and e-commerce services, the group can now integrate most of these technology and data services and create automated and valuable products. and services for different readers, brands or merchants.

TNL Media Group now has nearly 300 employees and plans to continue to expand its readership, international presence, strategic data partnerships and new technology capabilities. Its existing media brands now include The objective of the news, ON THE INSIDE, Sports vision, Cool3c, every little d, agent movie, OHSOWOWand yeah business.

For more information please contact
Joanna Lan
Email:[email protected]

About iCook

With over 250,000 recipes, 3 million registered members and 7 million monthly unique active users, iCook is the largest social recipe sharing platform in Taiwan and Hong Kong. One in three women in Taiwan use iCook. Beyond recipes, the platform also provides food, cooking, life tips, and general health/life knowledge content in multiple formats, such as blog posts, videos, and blog posts. other rich experiences. Operated by software development company Polydice, Inc., iCook has strong technical expertise to help advertisers improve brand value by finding the most targeted audiences.

About TNL Media Group


Photo Credit:TNL Media Group

TNL Group is one of the fastest growing digital advertising, data analytics and media platforms for the Asian market.

TNL was launched in Mandarin, English and Japanese to provide inclusive, in-depth, diverse and highly influential content for digital readers.

He has since expanded and acquired a mobile ad network, a big data research company, and launched a data analytics platform. As a result, the group can effectively capture user information through first-party, first-party and third-party databases, AI analytics, Martech and other cross-domain commodities.

TNL serves audiences with insightful news and commentary, empowers brands with data, and connects with technology, becoming an essential partner for businesses’ digital transformation needs.

TNL Group consists of nine content brands and eleven subsidiaries, with over 290 employees in Taipei, Hong Kong and Japan. TNL Media Group’s existing high-profile investors include North Base Media, an initial investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, and famed Silicon Valley investor Tim Draper. .

For more information, please visit the Group website


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