Bangkok, December 9, 2021 – The Tourism Authority of Thailand (TAT) has launched a series of special marketing initiatives to mark Thai Airways International (THAI) ‘s new three-weekly direct service between Sydney and Phuket, with the inaugural flight arriving at the Phuket International Airport on December 8, 2021.
Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, said: âThis is the first time that a direct Sydney-Phuket-Sydney route has been operated, and it represents a great opportunity to develop the Australian market not only to Phuket, but also to other scenic destinations in southern Thailand.
THAI’s new Sydney-Phuket service, which is scheduled to depart Sydney every Tuesday, Thursday and Saturday, is expected to carry around 90 to 140 passengers per flight in December 2021 and January 2022.
To mark the start of THAI’s new Sydney-Phuket, TAT hosted a warm welcome at Phuket International Airport. Upon the arrival of the inaugural flight TG478 from Sydney on December 8, 2021, there was a welcome souvenir and a special welcoming committee of senior tourism officials. This included Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and the South Pacific; Mr. Natthapong Phokairat, General Manager of the Ground Services Department of THAI; Mr. Matthew Barclay, Australian Consul General in Phuket, and Mr. Monchai Tanode, Director of Phuket International Airport.
Among the passengers on the maiden flight was an adventure travel and responsible tourism blogger from the Nomadasaurus channel, which has more than 429,000 subscribers, who will be spending time in Thailand from December 8-22, 2021 producing content for travel to Phuket, Surat Thani, Samui, Chiang Mai and Bangkok.
TAT has also launched a host of marketing initiatives in the Australian market in partnership with THAI and local tourism operators to drive travel to Thailand among various market segments, particularly golfers, weddings and honeymooners. These include the ‘Fly Safely to Thailand’ promotion, which offers $ 50,000 travel insurance coverage, as well as other promotions; such as 10 day sale, Valentine’s Day and many other tactical campaigns.
Meanwhile, THAI is increasing the number of seats on its direct Sydney-Bangkok flights from three to four flights per week, operating every Monday, Tuesday, Thursday and Saturday.
The airline also plans to further increase air links to Australia, a key market for visitor arrivals to Thailand, with the opening of a direct Melbourne-Bangkok service in January 2022.
Thailand is now welcoming fully vaccinated visitors from 63 countries and territories, including Australia, under the Quarantine Exemption Program (TEST & GO). Travelers not from approved countries / territories can choose to enter Thailand through the Living in the Blue Zone Sandbox destination program, which currently covers 26 destinations across the country. Meanwhile, partially and unvaccinated visitors to Australia are also very well received through the Happy Quarantine program.
The TAT post marks THAI’s new Sydney-Phuket flight with special marketing initiatives that first appeared on TAT Newsroom.
Read more here