For years, Xzibit has turned whips for lucky fans across the country. However, this time he honors a hardcore football fan with the ultimate fan cave and even used artificial intelligence to do it.
The musician, who was the face of MTV’s “Pimp My Ride,” is a fan of how technology has evolved, allowing artists to have a personal experience with fans around the world.
The evolution of technology
“There are a lot of advantages artists have today that we didn’t have coming up,” Xzibit told AfroTech. “When we started, there was a middle ground, in my opinion, between the fans and the artists. And that was dictated by multiple factors. Whether you went to two million, five million or ten million people depended on the machine that you had behind you. With technology, there is no middle man, you can speak directly to your fans.
But… there is still room for improvement
As an independent artist for some time, Xzibit is on board with the new way consumers can access music. Still, he notes that while it can be very beneficial for other artists going down the unconventional route, there are still some things that need to be ironed out to make this a more transparent and creator-friendly process.
“The streaming aspect…I’m on the fence about that. For an artist to work hard and spend hundreds of thousands of dollars on an album and then, you know, get half a penny for every stream, that seems a little unbalanced. I think it needs to be worked on a bit more,” he told AfroTech.
Still, Xzibit is grateful for all the opportunities he has been exposed to through his love of the craft.
Where it all began
“I appreciate the accolades that ‘Pimp My Ride’ brought to my career and then what it did for people like you who really enjoyed the show,” Xzibit also told AfroTech.
“The base of [the show] was wish fulfillment. I stayed away and walked away from that even though, since the show ended, everyone comes back every year to try to pick up that show again,” he explained. “You might have noticed that I kind of stayed away because I felt like we were putting something on there and kind of started the whole kind of makeover shows and series of this caliber.”
Back to basics
Now Xzibit is getting back to basics for Lewis Lazarus, a beloved Los Angeles Rams fan who has supported his team for eight decades.
According to a blog post, Amazon tapped the rapper “to trick” the Lazarus fan cave, which is conveniently located in his apartment.
“Lewis is what sealed the deal for me because he’s a 92-year-old gentleman who doesn’t have a lot of family or any family at all. He considers the Rams his family now and he can’t stand himself. go to the stadium as much as he wants,” Xzibit explained.
He also added, “It was a perfect opportunity to do something that I think was the basis of what made ‘Pimp My Ride Work’, and it does something for someone who can’t do it by himself.”
“Alexa, trick my fan cave”
Although Lewis has reaped the benefits of a fully furnished fan cave, the 47-year-old rapper reveals he was blown away learning all the features that come with Amazon’s Alexa, a device he’s been using for years simply. to set timers and play music.
“So I have to say something, Alexas is not a ‘she,'” Xzibit said before diving into all the features he’s learned about the platform. “It doesn’t have a gender, it’s something I learned immediately when learning about the project.”
“I [also] I didn’t know Alexa was programmable – that you can ask specific questions like “Who’s the number one Rams fan?” and he’ll actually say ‘Lewis Lazarus’,” he recalled. “You can also program it to give you the experience of a full day of play – finding facts and all that. I mean I have one at home, but I used to play music and use it as a timer. I have learned a lot more about Alexa since taking on this project.
More from Xzibit
Ahead of releasing his next album, “King Maker,” Xzibit is going back to his roots and tapping into the aforementioned machine to give his loved ones the music experience he says he deserves.
“Before releasing [the album], I’m going to knock on a few doors, take a few meetings, because I believe my fanbase deserves this kind of machine behind them,” he shared. “I really feel confident with this music. So there will be a new album called “Kingmaker”. So keep your eyes peeled.