Zuckerberg unveils new features to help people find, message and buy on WhatsApp


WhatsApp, owned by Meta, on Thursday announced new features for a better end-to-end shopping experience for users and to help them connect with their favorite brands as well as find new ones on the platform.

At the first ever WhatsApp Business Summit in Brazil, Mark Zuckerberg shared an update on what the company is building to help people find, message and buy from a business on WhatsApp.

“Starting today, people can search for a brand or small business directly on WhatsApp, either by browsing a list of categories or by typing in the name,” Zuckerberg said.

This will save users from searching for phone numbers on websites or typing a number into their contacts.

You can easily start a conversation with a business, and if you want to shop and buy something from them, you should be able to do that directly in the chat as well.

“A number of partners are actively testing payments with us so we can bring this capability to more people and businesses in Brazil very soon,” Zuckerberg said.

To start, the company offers the possibility to search for a company in Brazil, Indonesia, Mexico and the United Kingdom. In Brazil, search will also help people find small businesses.

“If you run a business in Brazil, that means people will be able to find, contact and buy from you in one WhatsApp chat, and we’re also working to bring that experience to more countries in the coming months,” said the CEO of Meta.

According to the company, some of the recent companies that have joined WhatsApp are helping people open a bank account, buy their subway ticket, and do their shopping.

The company said in a blog post that it wants people to be able to make a secure payment directly from chat with their credit or debit card.

“We recently launched this experience in India and are excited to test it now in Brazil with multiple payment partners,” WhatsApp said.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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